Welcome to the access to market tool!

We live in a world of uninterrupted 24/7 communication, exposing us to 10,000 brand messages a day on average. In this context, it is very challenging to get your sustainable business brand, messaging and value proposition to stand out and be heard.

As a green entrepreneur, you need to be able to do more with less. You may not always have the right tools to position and promote your green business the way it deserves to be.

The Access to Market Tool will assist you in these efforts. It draws on a study of the most relevant and useful tools available and is specially designed with ideas, concepts and exercises to help you create a sound branding strategy where environmental and social values are at the core of your brand essence. By crafting a message that is aligned with your sustainable mission, you will:

• Enjoy greater visibility in your market
• Reach your audiences with greater clarity
• Have a bigger sustainability impact

Green businesses have a competitive advantage now that environmental concerns are pushing the market towards new consumption habits and standards. For this reason, clear brand differentiation is the key to success. Positioning yourself as a “green” company may or may not sell more, but it does sell much better in a market saturated with “less responsible” alternatives. We encourage you to stand out through your sustainable brand essence, and this tool will show you how.

Regardless of what development stage your business is at or the budget and experience you have, this tool can help you shape a sustainable branding strategy that sets you apart.